Advice & Opinions

For creative people

The why statement: why it’s important & how to construct your own

The why statement: why it’s important & how to construct your own

The why statement should be your company’s top priority, and an important part of your marketing material. And if you don’t have one already, or you’re not happy with it, you need to take the time to make it true to your brand and engaging for your audience. Because people are a lot more likelyRead more about The why statement: why it’s important & how to construct your own[…]

Hiring copywriters: a brief intro to working with them

Hiring copywriters: a brief intro to working with them

Hiring copywriters can be daunting. Because more and more businesses are doing it. And content production is on the rise. However, despite the rise of content production, not enough people understand the value & process involved in copywriting. Hiring copywriters: what you need to know Let’s start by breaking things down before you even think aboutRead more about Hiring copywriters: a brief intro to working with them[…]

Why I won’t contribute to a publication for you. My backlink & affiliate policy

Why I won’t contribute to a publication for you. My backlink & affiliate policy

Why I won’t contribute to a publication for you I’m not interested in writing for a publication on your behalf. No idea what I’m referring to? Here’s an email that I get a lot from companies goes something like this: Hi Rosemary: My name is Jane Doe and I work for Company X that has specialties XRead more about Why I won’t contribute to a publication for you. My backlink & affiliate policy[…]