Fluff pieces: if you don’t know what they are you’ve probably seen them without knowing it. There’s always multiple references to cute animals, warm fuzzies, and/or love. I’m writing one right now. Every time I sit down and focus on it I put She & Him music on full blast. The sloth meme my boyfriend sent me recently helps too.
There’s nothing wrong with writing fluff pieces because let’s face it: it sells as effectively as sex. It’s also a great writing exercise especially if you’re a creative writer making the transition to copywriting and content creation.
I have an English degree, and fluff pieces are a great way to turn my former English major brain off for a while. Professional writing in 2016 involves the ability to not only be articulate but also the ability to make sense to anyone, no matter what their educational background happens to be. Fluff pieces are a great way to be reminded of the fact that writing in an ex-English major style isn’t always the best approach. Diversifying what you’re open to writing is a great way to learn how to tweak your writing for any audience.
The best part of writing a fluff piece right now is the fact that I went from ghost blogging for a CEO, and writing articles that a lot more complex, to writing a fluff piece. From the very beginning the fact that freelancing is one of those things where there’s never a dull moment was one of my favourite parts of how it typically works. Ever since I started freelancing I never got bored of my work. Things are always, swiftly changing, and I love the idea of that.
The more my freelancing grows, the more I learn to love fluff pieces. I’m growing increasingly okay with the idea that sometimes people will ask me to write pieces that involve bringing out my inner, warm fuzzies. The more I grow as a person, the more I realize that not everything I write will be droll worthy, in the eyes of intellectuals and academics. That’s not exactly my audience anyways. I prefer the small business owners, editors, and artists that read my work, and ask me to write something for them.
