Advice & Opinions

For creative people

The why statement: why it’s important & how to construct your own

The why statement: why it’s important & how to construct your own

The why statement should be your company’s top priority, and an important part of your marketing material. And if you don’t have one already, or you’re not happy with it, you need to take the time to make it true to your brand and engaging for your audience. Because people are a lot more likelyRead more about The why statement: why it’s important & how to construct your own[…]

Writing portfolio essentials for attracting new clients

Writing portfolio essentials for attracting new clients

Writing portfolio essentials include a lot more than just writing samples (believe it or not). Because when you create or update your writing portfolio, you have to keep your reader’s need in mind. And this involves showing potential clients what you’re capable of. And no, that does not involve compiling everything you’ve ever written! So…whatRead more about Writing portfolio essentials for attracting new clients[…]

Guest Posting Wisely: How to Say Yes to the Right Opportunity

Guest Posting Wisely: How to Say Yes to the Right Opportunity

Guest posting wisely isn’t always easy to do. Because there is a lot of blogs to choose from.  But…unfortunately, not enough of them are worth the time and effort. But the ones that are high quality, the really worthwhile ones are very picky about who can write for them (for a reason). Because they don’tRead more about Guest Posting Wisely: How to Say Yes to the Right Opportunity[…]

Blogging BeFunky Style: Why it’s good for blogging newbies

Blogging BeFunky Style: Why it’s good for blogging newbies

Blogging BeFunky style might be a good option for you if… The learning curve and cost of Photoshop are a bit intimidating. Especially if blogging is unexplored territory! Blogging BeFunky Style: What it’s like BeFunky is an online photo editor, design tool, and collage interface.  And it thrives on its ability to make photo editingRead more about Blogging BeFunky Style: Why it’s good for blogging newbies[…]

WordPress Blog Content Mistakes You Might Make

WordPress Blog Content Mistakes You Might Make

WordPress blog content mistakes are worth talking about. But why is that the case? Because WordPress.org is the most popular blogging platform, according to WPBeginners.org. And it makes a lot of sense. Because the setup time is minimal and you don’t have to be a computer genius to have a search engine friendly site. However,Read more about WordPress Blog Content Mistakes You Might Make[…]

What to do if no one is reading your blog posts

What to do if no one is reading your blog posts

Blog posts are about a lot more than just writing the post, and hitting “publish”. Especially if you started a blog with a really specific goal in mind. And if you have anything besides a personal blog that’s super important! Looking at the big picture of your blog posts People are always amazed and frustrated whenRead more about What to do if no one is reading your blog posts[…]

Branding essentials for online businesses on a budget

Branding essentials for online businesses on a budget

Branding is likely something you’re feeling the pressure to do if you’re an online business. Because, in all likelihood, you’re probably feeling the pressure to stick out in a sea of sameness. Branding: what is it? The goal of your branding is to celebrate all of the characteristics that make your business yours rather than someone else’s’.Read more about Branding essentials for online businesses on a budget[…]

Social Media Secrets: Here’s How I post multiple times per day

Social Media Secrets: Here’s How I post multiple times per day

Social media isn’t something you have to log into multiple times per day to master.  And my whole approach to social media reflects that. Because the truth is, even though I seem like I’m on it multiple times per day, I’m not actually. How I hack social media: All I did was master a fewRead more about Social Media Secrets: Here’s How I post multiple times per day[…]