Adventures in business card making

Last week I went to Staples Business Depot. Here's why you should care. My trip to Staples Business Depot started with a realization: I don't have a business card and that's kind of a problem. I have a website which matters more in the digital age but business cards are a professional norm regardless. So what took me so long? I don't know really. Life maybe?

Avery company has special business card, blank cut outs you can customize and print with everything from Adobe to Microsoft Word, that you can buy for about twelve or thirteen bucks Canadian from Staples Business Depot. They even have a website you can visit where you can design your business cards online using their library of templates for free. All you got to do is pick a template, customize the design, and fill in all the necessary info and once you're done you can save it as a PDF and it prints ten cards at a time. If you're not as cheap as me you can even have the cards professionally designed based on your set criteria, and the info you provide them with. Speaking of places to have your business cards professionally designed, another good inexpensive place to do that is moo.com, according to my mother. I checked it out and she's totally spot on about that. I did mention I'm cheap so no, that wasn't what I went with.

I tried multiple templates and free business card design sites before I found the Avery site. As a result the first couple of batches looked visually atrocious. The first couple of batches either cut off my name, had impossible to read print, or were the wrong size. I have Dyspraxia. People with Dyspraxia, although many of them mean well, are terrible designers because we all have a poor sense of space and fine motor skills. The only exception, in terms of me personally, are blogs and zines. I did create Original Noise, my first ever zine a couple years ago, on my own, but I had to make some mistakes before it didn't turn out to be an epic failure. In terms of blogs..well... I've had a lot of practice.

Anyways: back to the business card story. Because of Dyspraxia the source of my failure in the first couple of batches was my inability to determine what the right template size was for the tiny business cards each piece of Avery business card paper turns into. Then I found the instructions manual. Always read the instructions manual dear readers! I didn't have to read more than the first couple of sentences before I was told to go to the Avery Company website. All their templates are the same size so they fit on the Avery business card paper like a nice, comfortable sweater (not glove, I despise cliches). Once I found a conservative template I deemed "perfect" I typed in all the info i needed: (name, the link to this blog, contact info, my freelance specialties, etc) and it was ready. It neatly converted the entire thing to a PDF but there was one problem: the font was out of whack and there was weird, unexpected overlaps. Turns out my Dyspraxic hands got clumsy (doh)! After a couple of hours of making mistakes I had a real business card, in black and white, simple, and not flashy or fancy.

Some people spend their evenings sleeping, chilling at home, or going places. That evening it was just me, my computer, and my printer. I was my own assembly line. I'm not afraid to admit publicly I stayed up late because I was D.I.Y ing business cards. My name is Rosemary Richings and sometimes I stay up late doing ambitious, creative, productive things! I feel like I could yell that from the rooftops, loud and proud.  Thanks to my efforts that evening yes, you can ask me for my card. There are 120 something business cards currently lingering in my bedroom.

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Hi, I’m Rosemary, and I’m a copywriter, editor, and content strategist that specializes in website and blog content for B2C retail and E-Commerce brands. My goal is to help businesses break the communication barriers between consumers and the products they purchase in their everyday lives. So where might you have seen my work? I’ve been featured on popular sites, such as ProBlogger, Search Engine Journal, and Stories by Buffer, and I’ve worked with brands such as E-Bay and Yellowpages. When I’m not working on client projects or studying for my Editing classes, I’m often consuming large amounts of coffee, while enjoying old crime dramas, or listening to indie rock. For more info about my work visit my website, www.rosemaryrichings.com.